With a record breaking 84,000 in attendance at the Winter X Games 14, David Newey, of Recast Marketing, along with his marketing street-team, introduced Polarmax to a new audience of snowboard and alternative sports fans.  Following Recast’s work with Polarmax to rebrand the client, complete with new logos, website, marketing materials, and marketing strategy, Recast set X Games 14 as the stage to launch the new brand.  With plenty of print and online advertising leading up to the event, including a very successful Facebook advertising campaign promoting the “win-a-trip” to the X Games for the two lucky fans on behalf of Polarmax (which resulted in over 2,600 entries), the new Polarmax brand is out!

Over 80,000 spectators stopped by the Polarmax event tent located at the base of the super-pipe (where Shaun White performed his magic) to register for daily Polarmax raffles and pick up free Polarmax products.  Many visitors were already familiar with Polarmax, the baselayer clothing company that has been around for 25 years, however the majority of young snowboard and freestyle skiing fans were introduced to Polarmax for the first time.  Displayed in the tent was the 2010 new lineup which included hats, headbands, hoodies, graphic baselayers, and plenty of new female styles as well.  Capturing all of the action, Recast also produced video coverage of the event posted here on the new Polarmax website:

http://www.polarmax.com/lodge/xgames14/

Given the excitement over the samples, displays, and giveaways, Polarmax should find plenty of action in this new target demographic, and will no doubt have a new legion of snowboarding, freestyle skiing, and snowmobile fans!

Having been proclaimed by ESPN as the most professionally run sponsor at the X Games, Recast is looking forward to duplicating the success again next year!  For more information on how Recast can help your company with rebranding, marketing efforts, and events, please visit www.Recastidea.com.

Recast, LLC is a marketing firm specializing in branding, marketing strategy, graphic design, and interactive.

On a recent trip to Argentina, Recast produced photography and video for the new Polarmax website set to debut this fall.

“It was an opportunity to capture the versatility, comfort and technical aspects of the Polarmax clothing line in the harshest of conditions,” said Recast founder, David Newey.

“While most people understand the benefits of basic long underwear in cold climates, this trip made me appreciate high performance fabrics next to the skin when hiking in a place such as Patagonia, on a glacier, in 20 degree weather. There is a reason why these fabrics are called technical base layers. If you are going to do any kind of outdoor activity in the cold weather, and want to stay warm and dry, you’ll come to realize that your base layer clothes are just as important, if not more important, than your outer layer; not to mention how comfortable they are lounging in the lodge afterward!”

Keep an eye out for the new Polarmax website launching this fall, including photos and video of Polarmax in Argentina.

In partnership with Airtype Studios, Recast, LLC will be responsible for re-branding and marketing efforts including redeveloping the company’s logo, website, packaging, and marketing strategy.

Polarmax, owned by Longworth Industries, has been a technical base-layer innovator for over 20 years. Based in West End, North Carolina, Longworth industries manufactures and markets Polarmax and XGO technical base-layer apparel. Longworth Industries is also the exclusive manufacturer and retail distributor for Opedix.

Longworth Industry’s products are 100% made in the U.S.A.  It uses the most advanced micro-denier fibers, yarns and knits, creating the industry’s finest collection of technical base layer performance fabrics.  As a vertical manufacturer located in North Carolina, all products are engineered and produced by employees who live and work in North Carolina. Polarmax hires only the best craftspeople to manufacture their clothing, utilizing the finest flat seam technologies and seaming techniques.

Polarmax and Longworth Industries are also dedicated to conservation and preservation. The company’s carbon footprint is smaller than any other sport manufacturer in the country. From manufacturing locally, to recycled fibers and paper, Polarmax is dedicated to the environment.

Recast, LLC has already begun work with Polarmax.  Expectations for unveiling the company’s new website, branding elements, and packaging are for early fall 2009.

Recast, LLC is a full service marketing and design agency based in Winston-Salem, North Carolina. Recast serves clients through strategic planning and campaign implementation, a wide variety of media solutions, access to leading-edge artists, developers, and talent, and solid project management and client services.